What makes me tick…

Highly creative and accomplished Graphic Designer with over 24 years of industry experience delivering sophisticated print and digital solutions across advertising, signage, brand development, and brand management. Proven expertise working across a diverse range of media and environments, with a strong track record in both agency and in-house roles. Previous positions include senior design roles with News Corp Australia, the Royal Agricultural & Horticultural Society of South Australia (RAHS), and Morphettville Racecourse (SA).

Recent experience includes active engagement within the events industry, delivering on-site and campaign design support for major events such as Groovin The Moo (Adelaide), the Royal Adelaide Wine Show, and weekly race meetings at Morphettville, including high-profile feature race days. Notably, served as Sole Graphic Designer for the Royal Adelaide Show in 2021 and 2022, leading the design and rollout of a new brand identity across all event touchpoints.

Throughout my career, I have contributed to and led creative outcomes for a wide portfolio of well-known Australian brands, successfully managing design and marketing projects end-to-end. This includes close collaboration with internal teams, external agencies, and senior stakeholders to develop strategic creative visions and execute highly polished, targeted campaigns. Key clients and brands include SACA, SA Health, Mitsubishi Motors, the South Australian Tourism Commission (SATC), the South Australian Department of the Premier and Cabinet, BAE Systems, Adelaide Showground, Adelaide Showground Caravan Park, Stratco, and Foodland.

Recognised for the ability to operate autonomously within fast-paced, high-pressure environments, consistently delivering high-quality outcomes to tight deadlines. Bringing exceptional time management, strong attention to detail, and advanced problem-solving capabilities, complemented by excellent interpersonal skills and a collaborative approach. A dynamic team contributor with highly developed visual, verbal, and written communication skills.

 

I love designing it is part of my DNA

It makes my heart want to explode to see a
happy client love their artwork.